This weeks assignment was something that we got to choose. I wanted to try my hand at recreating a coupon that was sent to me in the mail. I felt that the image that was sent was clunky and had a large mix of fonts and words. I wanted something a lot simpler and brought the feel of Indian food to your imagination. The original had so much to say but I think the food says more so I incorporated the image of some of their food to help people understand what they are going in for. I had a hard time deciding on fonts and placement of the wording, I used the Constantia font family to give clarity. I wanted this to feel like a classy place to eat and not a fast food restaurant.
To create this image I used elements from other coupons I found online from Bombay cafe, I needed their logo and so I pulled the image of the elephant riders as well as the food to create the image. I enlarged the elephant riders so that there was repetition with the images. I tried to have the words box in the riders like they were heading out toward the food. I used a layer mask to hide the elements I did not want and lowered the opacity to make the image a secondary part of the coupon. Under the lower wording I added a very slight drop shadow to help the words pop.